988 Midterm Project

Overview

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Collaborated with two teammates to create a client-ready proposal promoting the 988 mental health hotline to Indiana college students.​

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Key Contributions

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• Led strategic analysis to select effective communication channels.

• Developed audience personas to guide targeting.

• Planned a media mix of digital, physical, and peer advocacy tactics.

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Skills Applied

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• Strategic and creative balance in campaign design.

• Collaboration and communication to keep the project on track.

• Translating advertising principles into a real-world, socially impactful initiative.

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Why It’s in My Portfolio

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Showcases my ability to blend strategy with creativity, work collaboratively, and deliver actionable, socially impactful campaigns.