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988 Midterm Project

Overview

Collaborated with two teammates to create a client-ready proposal promoting the 988 mental health hotline to Indiana college students.

Key Contributions

  • Led strategic analysis to select effective communication channels.

  • Developed audience personas to guide targeting.

  • Planned a media mix of digital, physical, and peer advocacy tactics.

Skills Applied

  • Strategic and creative balance in campaign design.

  • Collaboration and communication to keep the project on track.

  • Translating advertising principles into a real-world, socially impactful initiative.

Why It’s in My Portfolio

Showcases my ability to blend strategy with creativity, work collaboratively, and deliver actionable, socially impactful campaigns.

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