988 Midterm Project

This was a group project where I worked with two other team members, and we seamlessly divided responsibilities to create a comprehensive, client-ready proposal. The project focused on promoting mental health resources, specifically the 988 hotline, to college students across Indiana. We developed a media strategy that included a mix of digital and physical media, along with peer advocacy to ensure the message reached students effectively.

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Working closely with my team, I contributed significantly to the strategic analysis, media planning, and the creation of audience personas, which illustrated the types of students who would benefit from increased awareness of the 988 hotline. This project not only allowed me to apply advertising principles in a meaningful context but also demonstrated my ability to build strong relationships with my coworkers, collaborate efficiently, and deliver a high-quality final product.

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Including this in my portfolio emphasizes my versatility in advertising and my ability to balance strategic and creative work while thriving in team settings.