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988 Midterm Project
Overview
Collaborated with two teammates to create a client-ready proposal promoting the 988 mental health hotline to Indiana college students.
Key Contributions
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Led strategic analysis to select effective communication channels.
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Developed audience personas to guide targeting.
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Planned a media mix of digital, physical, and peer advocacy tactics.
Skills Applied
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Strategic and creative balance in campaign design.
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Collaboration and communication to keep the project on track.
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Translating advertising principles into a real-world, socially impactful initiative.
Why It’s in My Portfolio
Showcases my ability to blend strategy with creativity, work collaboratively, and deliver actionable, socially impactful campaigns.
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