Hard Truth Distilling Company: National Media plan

Overview

I created a strategic 90-day media plan to transition Hard Truth Distilling Company from a local Indiana distillery to a nationally recognized brand. I leveraged audience insights, competitive analysis, and a balanced media mix to design a data-driven approach that maximized brand awareness and engagement.

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Key Contributions

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• Designed a media strategy integrating digital, social, TV, and out-of-home channels to reach the premium spirits market.

• Conducted in-depth audience segmentation and competitive benchmarking to inform targeting.

• Built custom Excel graphs and data visualizations to present budget allocations and campaign impact projections.

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Skills Applied

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• Media strategy & planning grounded in research and analytics.

• Consumer targeting and market positioning.

• Budget optimization for maximum ROI.

• Data visualization to support decision-making.

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Why It’s in My Portfolio

This project showcases my ability to develop comprehensive, results-driven media strategies that align with business objectives. It highlights my analytical skills, strategic thinking, and capacity to translate research into actionable plans—all essential for advertising and brand strategy roles. The perfect score reflects the quality and professionalism of the final deliverable.