Psi Chi Tutoring Ad

Overview

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I designed this Psi Chi Honor Society tutor recruitment poster entirely from scratch in Adobe Photoshop to promote both tutor recruitment and tutoring services. The poster was created for both physical display and digital sharing, ensuring reach across multiple platforms.

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Key Contributions

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• Designed a balanced, easy-to-read layout that clearly separates tutor recruitment from student outreach.

• Selected a professional yet approachable color palette to align with Psi Chi’s brand identity.

• Integrated QR codes for quick sign-ups and easy access to information.

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Skills Applied

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• Graphic design for multi-format use.

• Brand alignment through typography, color, and composition.

• Strategic communication to appeal to two distinct audiences in one piece.

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Why It’s in My Portfolio

This project demonstrates my ability to combine creative design with strategic marketing goals. It shows that I can craft purposeful, visually appealing advertisements that drive engagement while maintaining brand consistency.