Hard Truth Distilling Company: National Media Expansion Strategy

For this capstone project, I developed a strategic 90-day media plan to transition Hard Truth Distilling Company from a local Indiana distillery to a nationally recognized brand. Using audience insights, competitive analysis, and a balanced media mix, I crafted a data-driven approach to maximize brand awareness and engagement. My plan incorporated digital, social, TV, and out-of-home advertising, ensuring effective reach within the premium spirits market. I also utilized Excel to create custom graphs and visual data representations to support my analysis. This project exemplifies my expertise in media strategy, consumer targeting, and budget optimization—earning a perfect score.

 

I included this project in my portfolio because it highlights my ability to develop comprehensive, results-driven media strategies that align with business objectives. It showcases my analytical skills, strategic thinking, and ability to translate research into actionable plans—key strengths I bring to advertising and brand strategy roles. The use of Excel for data visualization further emphasizes my ability to work with complex data and present insights in a clear, compelling way.